Master the Online Market
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OBJECTIVE:
To provide participants with the fundamental knowledge and tools of digital marketing, enabling them to develop and execute effective strategies that maximize a brand’s online presence, optimize interaction with the target audience, and enhance the performance of digital campaigns across the main channels and platforms in the digital environment.
BASIC COURSE INFORMATION:
Cursos Modalidad Presencial:
- Sede Monterrey: Hotel Crowne Plaza Monterrey
- Salas IQ4 en Col. Insurgentes Delegación Benito Juárez
- In Company: En sus Instalaciones
Cursos Modalidad Online en Vivo — ¡Capacítate desde cualquier lugar del mundo!
- Fechas abiertas al público (Consulta calendario o contáctenos)
- Fechas para grupos privados de su empresa
ADDRESSED TO:
The Diploma in Digital Marketing is designed for marketing professionals, businessmen, entrepreneurs and anyone interested in entering the world of digital marketing, regardless of their previous experience. Whether you’re looking to change careers, start your own business, or simply improve your digital skills, this course will provide you with a comprehensive understanding of essential strategies and tools. You will learn from the fundamentals to advanced techniques to stand out in the digital environment and take your personal or professional project to the next level.
SYLLABUS
Module 1: Introduction to Digital Marketing (4 hours)
- Definition and evolution of digital marketing.
- Importance of digital marketing today.
- Main digital channels and tools.
- Current trends in digital marketing.
Module 2: Digital Marketing Strategy (6 hours)
- Development of a digital strategy.
- Identification of the target audience.
- Creation of buyer personas.
- Establishing SMART goals.
Module 3: Content Marketing (6 hours)
- Concept and benefits of content marketing.
- Strategies for creating relevant content.
- Content planning and scheduling.
- Introduction to SEO (Search Engine Optimization).
Module 4: Digital Advertising and SEM (6 hours)
- Fundamentals of online advertising.
- Google Ads : creation and optimization of campaigns.
- Pay per click (PPC) strategies.
- Measurement and analysis of results.
Module 5: Social Networks and Community Management (6 hours)
- Importance of social media in digital strategy.
- Online community management.
- Social media monitoring and analysis tools.
- Advertising on social media (Facebook, Instagram, LinkedIn).
Module 6: Email Marketing and Automation (4 hours)
- Effective email marketing strategies.
- Marketing automation tools.
- Creation of automation flows.
- Campaign performance measurement.
Module 7: Digital Analytics and KPI Measurement (4 hours)
- Introduction to digital analytics.
- Google Analytics: setup and use.
- Definition and interpretation of KPIs.
- Data-driven optimization.
BENEFITS
- Gain comprehensive knowledge of Digital Marketing, from the basics to advanced strategies.
- Develop and execute digital strategies that maximize results and ROI.
- Improve performance in SEO, SEM and digital advertising for greater visibility and efficiency.
- Create and plan relevant content that increases customer engagement and loyalty.
- Develop practical skills in Community Management and advertising on key social networks.
- Implement email marketing and automation strategies to personalize and streamline communication.
- Utilize analytical tools and measurement of KPIs for data-driven decisions.
