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OBJECTIVE:
Strengthen the Sales System effectively using digital media and thus contribute to achieving a successful sale.
SKILLS TO DEVELOP: Planning, Organization, Effective Communication, Focus on Results
BASIC COURSE INFORMATION:
ADDRESSED TO:
Strengthen the Sales System effectively using digital media and thus contribute to
achieving a successful sale.
SYLLABUS
THE NEW APPROACH TO SALES
1. The place that Sales occupies in the current Organization.
2. The Traditional Model vs. the Consultative Model.
EFFECTIVE COMMUNICATION WITH THE CLIENT
1. Managing the Attitude of the Sales Professional
2. Characteristics of the Service
3. The Interaction Guidelines
4. Sell to Customer's Mind
5. The Sale Process
DIGITAL LANGUAGE AND DRAFTING
1. Definition of social networks and new media according to the RAE.
2. Spelling and rules adapted to social networks.
3. How to write: style, length and reading time.
4. Adaptation of texts to WEB formats.
5. Handling complaints and solving cyber-client problems.
6. The Label on the Net: a good conversation and courtesy in digital communication.
A REVIEW OF SALES DRIVING DIGITAL TOOLS
1. Video
2. Website
3. Social Networks
4. Digital Catalog
5. Digital Photography
6. CRM (Costumer Relationships Management)