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OBJECTIVE:
- Describing planning stages and the link between planning and strategy.
- Outlining the main steps for the swot process.
- Designing and writing a strategic plan for you company.
- Through the strategic plan, the company’s selection team will know clear objetives, trategies to reach them, work plan and responsible ones.
BASIC COURSE INFORMATION:
ADDRESSED TO:
SYLLABUS
I. STRATEGIC PLANNING NATURE AND IMPORTANCE
A. Link between the planning process and atrategy.
B. Concept analysis.
C. Moving company’s resources to face future issues.
D. Annual sales, offered products/services, participating markets, competitors, govermment actions and operating communities.
II. OPORTUNITIES AND TREATS
A. Direction perspective and vision.
B. Influences diagnosis.
C. Scenario planning.
D. Swot analysis.
III. STRATEGIC PLAN DESIGN
A. Strategic and tratic goals criteria adn development.
B. Stratregic determination adn evaluation.
C. Direction strategies.
D. Operation strategies.
E. Plans, projects, goals and actions.
IV. LINK BETWEEN BALANCE SCORECARD AND STRATEGIC TOOLS
A. Where’s the comany’s strategic planning?
B. BSC location within the strategic planning chart.
C. Link between company’s vision and mission as BSC sustain.
V. THE FOUR BSC PRESPECTIVIES AS A STRATEGIC MAP DESIGN
A. Financial.
B. Customers/Users.
C. Internal processes.
D. Learning and growth.
BENEFITS
- Different methods will be combined in order to guarantee affective learning.
- Exposition technique: consists in strating each and every of the topics ad exercices, acreating and optimal environment to ask for attention, highlighting the main poinst and conclusions in the matter.
- Living exercices: it application is based on group exercises developing to “learn making” practicing the learned techniques, small groups discussion, methodology based on constructivism.
- Specific cases analysis: establish the collaboration and communication for input develoment and each subjet conclusions. it is convenient to make the event somewhere interruptions could be avoided.
