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OBJECTIVE:
- Describing the stages in the planning process and the links between planning and strategy.
- Main steps of the SWOT analysis will be outlined.
- Designing and redacting a Strategic Plan for your company.
- Through the strategic plan, the contracting company’s team work will clearly know the results that must be achieved (purposes), as well as how to pursue them (strategies) and what activities are going to be developed during the planning period (working program) and who and when the above mentioned activities are going to be developed (responsibilities).
BASIC COURSE INFORMATION:
ADDRESSED TO:
SYLLABUS
I. INTRODUCTORY SESSION
A. Objectives and working program.
II. NATURE AND IMPORTANCE OF STRATEGICAL PLANNING
A. Links between planning process and strategy
B. Concept analysis
C. Foundations for strategical planning
D. Resources mobilization in the enterprise to face future contingencies
III. ANALYSIS OF INFORMATION COLLECTED BY ATTENDEES PRIOR TO THE EVENT
A. Annual selling, products/services that offers, markets in which it participates, competitors, government actions and communities where it operates, etc.
IV. OPPORTUNITIES AND THREATS
A. Perspective and directive vision
B. Influences diagnose
C. Scenario planning
D. SWOT analysis
V. STRATEGICAL PLAN DESIGN
A. Criteria and development of strategic and tactic goals.
B. Setting and evaluation of the strategy
C. Directive strategy
D. Operational strategy
E. Plans, projects, goals and actions.
VI. CONCLUSIONS AND RECOMENDATIONS
A. Compromises of every participant
B. Event evaluation
C. Course delivery
BENEFITS
- Being able to clearly set the purposes of your Company and department.
- Obtaining the tools to set and execute your working program.
- Defining more accurate strategies in order to achieve your goals.
